Radio & television commercial Albert C. Book

ISBN: 9780872510951

Published: January 1st 1984

Paperback

222 pages


Description

Radio & television commercial  by  Albert C. Book

Radio & television commercial by Albert C. Book
January 1st 1984 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 222 pages | ISBN: 9780872510951 | 8.13 Mb

The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, youll find fresh insights and tips for creatingMoreThe Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product.

Whether you are a beginning student or a seasoned veteran, youll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan- creative checkpoints and principles for evaluating radio and TV writing- suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product- tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial- cost-effective guidelines that enable you to produce high-quality commercials on a limited budget- dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers- current examples of outstanding commercials- and practical guidelines for testing and evaluating finished commercials.



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